Short Success Stories

Sales

116%

Above Expectations

After innovative launch (Vodka Czars take on market-leading behemoth, putting Smirnoff Black on the map)

0 to $20M

in one season

Via provocative marketing of too-comfortable brand (Dr Scholl’s Pedicure Essentials, and theTorture Test Relief Station)

Working for

Elizabeth Taylor

The world's most famous face; two-time Academy Award Winner and the most famous face of AIDS activism. Fragrance mogul, Hollywood Icon and advocate of rehab. Working for Elizabeth Taylor taught me a LOT!

First

Volvo to Sell Out

before hitting the lots (rebrand of C70 convertible turns boxy to sexy, a true
Re-Volvo-Lution)

Skinny Tan U.S. launch — $0 to $1.7M in 7 months

Inward Penetration of U.S. Market

Zero to $1.7M

in 7 months

How an unknown self-tanner broke the U.S. market

Swatch campaign — 16,000 units sold, 250 TV segments

An invented Global Crisis

Sold 16,000 Units

drove 250 television segments and press around the world all due to rabbits doing what they do…..