Under How We Collaborate we’ve listed the ways clients typically work with LOCC If your need does not fall neatly into one of those categories – reach out.  We’re always open to new ways of collaborating.

I was an early adopter of the virtual model.  With 30+ years’ experience working across multiple categories, agencies and corporate teams, my rolodex is filled with battle-tested veterans: graphic designers, copywriters, social content gurus, PR freelancers, event producers, agencies and more. Some clients have staff serving a few marketing functions.  I buttress what they have and optimize it. Others have no real marketing assistance.  In those cases, I assemble a bespoke team (all 1099s) to bring the project over the line.  It suits my client and it works for my tenured contacts.

Each engagement is bespoke and custom tailored.  Different engagement types are offered at different investment levels. Options include: Fractional CMO role: 9-month minimum engagement; up to 3 days/week.  Examples provided upon request. Sprints: Rapid brand clarity + positioning- Read: Time to Be King High-stakes brand narrative + storytelling Read: Old Brand, New Story Read: The Swiss Have an Army? Read: The Elegance of Relevance Experiential / activation thinking – Read: Using Sex To Sell Drugs Read: Foot Pain to Fashion Feet: Barbie Style Read: Sparks! Flames! FIRE! And Boobs Read: Not "Events" - EXPERIENCES! Read: OnePlace LMA Cross-category pattern recognition Read: Strategy by Salt & Peppa

After a robust discovery process, we co-create the scope and deliverables. We determine an investment threshold – parsed by month so the Finance department can forecast with accuracy (invoices don’t fluctuate without abundant notice, rationale). This smooths the internal process, and no one is counting hours – we’re looking at outcomes and results.

After 15 years working inside various New York City marketing agencies across multiple industries and sectors, I was tapped to become the first CMO of The Swatch Group – the world’s largest watch company comprising 160 business units and 22 watch brands (not to mention the OEM for every Swiss watch brand).  The role was a first for the company. After nearly a decade working in the US, UK, Switzerland and China, I returned to New York and (by default) opened my own consulting practice.

We welcome that.  Check out What Clients Say, look over my LinkedIn content or YouTube Channel. Those provide an overview of case studies, client work, ideas that didn’t work and multiple recommendations.