We are Change Catalysts.
Establish, assume lead of marketing strategy and execution
Align with all functional heads
Brand and audience development
Serve as voice of marketing, messaging, internal & external communications
Trade and public relations
Assign/manage vendors, partners
Build, groom team
Minimum 10-month engagement
Discern, develop and apply language to your company narrative and messaging. Create the magic that gets your emails and posts seen and clicked on.
Seminars, Retreats, Working Sessions
Differentiated by follow up:
We reconnect with group at 1 week, 3 weeks and 6 weeks to ascertain “what stuck” from the session – gauges team receptivity for executive suite.
Usually 4 weeks from preparation through execution and initial report with follow-up as indicated.
Separate but distinct efforts designed to offer context for internal & external audiences
Corporate Narrative Crafting
Defined SOW and deliverables.
Timing depends on management team availability and participation with follow-up as indicated
Two dedicated hours per week
Zoom, phone, in office where feasible
Open for access by team
Offer perspective on situation
Help craft communications
Offered on a “use it or lose it” basis
Minimum 6-month commitment
Remember Chemistry Class? The role of a Catalyst?
A Catalyst ignites a change without itself being changed.
That’s LOCC. We're change catalysts.
Working with a new client starts with a lot of questions.
Prospects often say “what we're looking for is…”
Our questions seek to uncover if the desire will meet the business need...the one that they think they have at the time.
Re-Branding a 70-year-old Institution
The Winter Antiques Show approached LOCC to modernize its brand.
Its audience was literally dying off and the next generation saw little value in “grandma’s old brown stuff.”
A refreshed brand added relevance and instead of focusing of the old, our approach was to showcase how the customer modernizes the antique. Take a look…
What’s that saying? “With age comes wisdom”
The truth is you can gain wisdom 2 ways:
Learning from your own mistakes
Learning from others’ mistakes (the one my mother always recommended)
Either way, it takes time. Wisdom is not born overnight.
After more than 30 years in the workforce, I’ve seen and learned a great deal. One might say “wise” – I prefer to say “tenured.”