Not So Random Thoughts...

No matter the brand: DTC, DTP, B2B, B2B2C - No matter the venue: commercial, conference, panel, radio ad – No matter sector: CPG, Technology; Medical Research, Legal Services… Every brand competes to be remembered. To be what modern marketers call “sticky” – not just the brand name but the message/promise/key deliverable. Oh, OMEGA – that’s the watch Astronauts wear… Oh, THE Chanel suit… Ferrari? Nobody asks what they make – performance is baked into the brand name. That k